NANU Arc Alarm Clock

Meet Arc — an alarm clock with analog spirit and present-day practicality. Arc is designed to be timeless and long-lasting while still being as easy to use as your smartphone.

Nowadays, smartphones are the default morning alarm. After diving into the research, we realized that bringing phones into the bedroom is a bad idea. High-frequency use of mobile phones increases the chances of anxiety and depression. Checking email within an hour of waking up primes the brain for distraction while giving a false sense of productivity. These are vicious cycles that reward the brain…for hurting itself.

The problem worsens at night when trying to wind down for bed. Blue light from screens messes with circadian rhythms, delays melatonin production, and tricks the brain into thinking it's time to be awake.

We also found that many alarm clocks on the market have similar issues as smartphones - bogged down with too much tech or reliant on apps. So we’re right back where we started. Modern alarm clocks are broken.

Now with Arc, we built a reliable foundation for a healthier sleep routine — no more apps, notifications, excessive features, or addictive touchscreens. This highly intuitive device includes a gradual acoustic chime, a discreet display, and heavy-weight materials. It’s a thoughtful balance of technology and timelessness.